Curlformers were used by some of the UK’s most talented, award-winning hairdressers for an editorial photo-shoot with leading trade magazine hairdresser’s journal.
An illustrious line-up saw top stylists Akin Konizi, Desmond Murray, Karine Jackson, Mark Leeson and Mark Woolley create a number of sumptuous styles demonstrating the versatility of Curlformers. It was amazing to watch such a pool of creative talent hard at work under one fabulous roof and despite the pressure to deliver in a short space of time, there was much laughter and banter and they all produced some breath-taking looks, which you can see on this blog post!
It’s clear these super-talented stylists can work their magic in their sleep or standing on their heads or in Mark Leeson’s case, bare foot on set! They love every aspect of their craft and it shows, as you’ll see from the behind-the-scenes video footage captured by YouTube beauty guru Tanya Burr, who came along to interview the stylists and film the gorgeous styles they created. You can watch Tanya’s video and her interviews with each of the stylists here.
Art directed by HJ deputy editor Ruth Hunsley, the photo-shoot had a pre-Raphaelite theme and the stylists were briefed to create a series of beautiful looks. Ruth says: “I wanted the end result to be like a work of art and something you would see in the pages of Italian Vogue.” Fashion stylist Joe Toronka came armed with a wardrobe in deep, rich colours and the setting for the day was a lavish, bohemian house in North West London. Jo Sugar and her team provided the make-up for the five models and award-winning photographer John Rawson worked his magic behind the lens, resulting in a stunning creative 10-page spread, which you can see featured in today’s Hairdresser’s Journal (28th October).
Tanya Burr interviewed the stylists and her online grooming guru Jim Chapman came along to film them in action. Tanya asked them about the latest hair fashion trends and what they thought about using Curlformers to create curls and waves or simply add texture and body to the hair. You can check out her interviews on the Curlformers YouTube channel and her behind-the-scenes video showing how the stylists created the looks on her YouTube channel pixi2woo.
Here are some of the ‘snippets’ from the video interviews and you can see some of the stunning styles below:
AKIN KONIZI and CLAIRE ATKINSON – hob salons
Akin used Long and Wide Curlformers to add texture and incredible volume to fine hair.
International creative director of HOB Salons, Akin has been nominated British Hairdresser of the Year in the British
Hairdressing Awards 2011 (winner to be announced 28th November!), a title, which he has already won twice previously in 2008 and 2009! When asked how he and Claire Atkinson, hob head of education found Curlformers on the day,
their response was a unanimous ‘easy’!
Usually quite sceptical about anything remotely gimmicky, Akin said “having worked with Curlformers for the shoot I was pleasantly surprised. They were easy, the results were reliable and they were quick to use.” Not gimmicky afterall then Akin – phew!
There are some 23 hob salons around the country, offering the very best in British hairdressing. To find your nearest one visit the HOB Salons website
KARINE JACKSON – Karine Jackson Hair and Beauty, London
Karine used the Extra Long and Wide Curlformers to create this full head of curls and maximum body.
http://www.karinejackson.co.uk/index.php
A finalist in the British Hairdressing Awards 2009 and winner of London Hairdresser of the Year 2007, Karine created a truly sumptuous mane of cascading blonde curls on her model. Karine and her assistant Arash, had been
setting hair with Curlformers in the salon so when they came to do the shoot, it was a piece of cake! Karine says: “You can create a beautiful even curl and they’re quick and easy to use.” Karine has since trialled perming with them and says she’s had fantastic results: “Curlformers make it easy to achieve a consistent curl”. She uses an organic curl system from Herb UK, which is also kinder to the hair. Check out her website and book in for longer-lasting curls and waves NOW – perfect for the festive party season!
MARK LEESON - Mark Leeson Hair, Body and Mind, Mansfield, Notts
To create this romantic updo, Mark used Long and Extra Wide Curlformers to add soft waves and full volume to the hair.
Also nominated British Hairdresser of the Year in this year’s British Hairdressing Awards and with a scoop of accolades
already under his belt including Eastern Hairdresser of the Year in the British Hairdressing Awards 2004, 2005 & 2006 Mark created a long, voluminous look and a soft, romantic updo on his model. Explaining how Curlformers use a traditional ‘setting’ technique with a modern twist to create more natural-looking curls, Mark says: “They’re quick and easy and we love them!”
You can check out Mark’s gorgeous salon here and book yourself in for some luxe hair and beauty treats.
MARK WOOLLEY, Electric Hairdressing
To create these defined spiral curls and ‘undone’ look Mark applied Extra Long and Wide Curlformers throughout.
Director of the Year in the British Hairdressing Business Awards 2010 and Salon Stylist of the Year, Hair Magazine 2009, Mark created a mass of defined beautiful curls with lots of natural movement in the hair. The volume was fantastic and he created a stunning editorial ‘undone’ style with his model’s hair. Mark, whose art team is working with Curlformers, says he likes their versatility, simplicity and the fact that there’s no risk of heat damage because you don’t need to use styling irons to achieve the curls.
Electric Hairdressing is in Brighton, London and Reading. Check out the Electric Hairdressing website here and book yourself in for a head of cascading spiral curls and some top-to-toe pampering!
DESMOND MURRAY, Atherton Cox
Desmond used Long & Narrow Curlformers to create this stunning editorial style.
We were also lucky enough to have Desmond Murray on the team from Atherton Cox in Marylebone Village, London.
Desmond’s accolades include British Hairdressing Awards Afro hairdresser of the Year, Men’s Hairdresser of the Year and an international award from the AIPP, which named his collection as the ‘best photographic collection of the
year’.
Desmond demonstrated the versatility of Curlformers and his artistry by creating a dramatic editorial style for his
model. Visit Desmond’s website here for contact details:
http://desmondmurray.com/site_22/welcome_to_desmond.html
Media enquiries and further information please contact: sara@curlformers.com






