In the latest issue of top trade title Hairdressers Journal, deputy editor Ruth Hunsley calls on professional stylists to get to grips with a more fashionable change to the agenda and become experts in curly hair. A credit to the naturally curly community, Ruth embraces her glossy red curls and explains that for a client to find a hairdresser who loves curls as much as they do can prove as difficult as finding a party fit to lead the country. She says: “Every curly client wants a different finish – while some like them soft, others prefer more texture. So by becoming an expert in curly hair, and having the ability to create the perfect curl your client loves, you are guaranteed to have them as a client for life.”
You’ve only to visit expert websites like http://www.naturallycurly.com/ to see that naturally curly women the world over have finally given up the fight with their curls and are looking for all the advice and product tips going to help them create perfect, frizz-free curls and waves. It’s true – there really is a curling revolution sweeping the globe!
Curlformers are generating an amazing response from stylists looking for a tool, gadget or accessory (or as one of the magazines described them – a ‘contraption’!) to help them create gorgeous soft spirals, without using damaging heat styling appliances. They’re especially good on fine, fragile hair and because they can be created without using heat, the curl lasts longer too. Stylists are using them in-salon to create prom-perfect curls and glossy bridal waves and on that subject, there are a couple of manufacturers trialling perming with them – so watch this space and get ready for a stampede as clients realise they can at last have those longed-for, permanent, loose spiral waves. It’s also a great opportunity for salons to offer a new and exciting technical service and all the associated revenue benefits that go with it. We’re launching a professional section on this website to help you maximise these opportunities and it’s coming VERY soon!
In the meantime, please don’t forget to register for the HAIRraising appeal for Great Ormond Street Hospital at www.gosh.org/hair-raising