The hair roller gets a makeover!
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PRESS INFORMATION – for all press enquiries and image requests please see the ‘contact us’ section of the website!
The latest hair curling craze in the US is set to create waves in the UK with the arrival of Curlformers.  Like a hair roller but with a very modern twist, Curlformers create gorgeous, glossy curls without subjecting hair to harsh heat and damage associated with using styling irons. If you watch the step-by-step video guide on our website and follow the instructions, your curls should last longer too!
From prom-perfect spirals to the latest red-carpet glamour looks, Curlformers are suitable for all hair types – whether your hair is poker straight, naturally curly but frizzy, relaxed, coarse or fine – and can transform you into a curly diva overnight! Yes, if you’re really determined you can even sleep in them and wake with soft, bouncy curls the next morning.  Â
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Available in a variety of lengths and widths, each size Curlformer comes in two colours: one twists clockwise and the other twists anti-clockwise. Great fun and easy to use yourself, they can be applied in the comfort of your own home where you can always ask mum or a friend to help. Apply them all over to create a mass of curls, or at random to create texture.Â
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Top tip: Curlformers will produce a more defined curl the longer they’re left in the hair so apply, then relax, do your chores OR create a buzz and wear them while you shop!Â
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Curlformers should always be applied to damp hair. If you’re going to use a hairdryer to speed up the process, apply a little mousse for hold and a protective styling spray and blow dry for 30 – 40 minutes. To dry naturally, leave the Curlformers in for as long as possible and for a minimum of two hours. When your hair is completely dry carefully remove the Curlformers and tease your new curls into place, using a serum for definition then mist with hairspray for longer-lasting hold.Â
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Curlformers come in various lengths and widths:
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Short and Wide – for natural-looking curls on short hair up to 9” (20 cms) long
Short and Narrow – for ringlet curls on short hair up to 9” (20 cms) long
Long and Wide – for natural-looking curls on medium length hair up to 14” (35 cms) long
Long and Narrow – for ringlet curls on medium length hair up to 14” (35 cms) long
Long and Extra Wide – for loose barrel curls on medium to long hair up to 16” (40 cms) Â
Extra Long and Wide – for natural-looking curls on long hair up to 22” (55 cms) long
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Choose from a selection of Styling Kits, which come with a Styling Hook, or smaller Starter Packs and buy the Styling Hook separately. The Styling Hook is an essential piece of kit!
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Prices:
from ÂŁ8.25 for a Starter Pack.
Stockist details:
Available online from www.curlformers.com







