Curlformers Blog

Texture on the Runway – New York 2017

Last Thursday, Gotham Hall in New York City was over taken by Curlformers!

Curlformers by Hair Flair was a top sponsor of this year’s Texture on the Runway, a partnership between Naturally Curly and Sally Beauty, to celebrate and bring greater diversity of hair types in the world of fashion and beauty. Curlformers create stunning barrel, spiral, or corkscrew curls without any heat, and work on all hair types. And they were easily able to create gorgeous runway curls for the main event.

The theme of the runway was ‘let your curls define you’ brought to life with beautiful boho vibes throughout the show. You can shop all your favourite looks here at Curlformers or through Sally Beauty.

Follow along with our behind the scenes curl journey from prep to show time!

Marissa Hill having her hair styled using barrel Curlformers at Texture on the Runway 2017


Our stunning new classic range pink satin vanity bags and restyled Curlformers were one of the talking points of the show! You can get your hands on them right now in either barrel, spiral, or corkscrew styles available now on the Curlformers website and coming to Sally Beauty later this year!

Backstage prep begins with the gorgeous Marissa Hill and our extra long Barrel Curlformers styling kit.

The fabulous curls were achieved through the simple 6 step process for applying Curlformers.

Our runway girls adding the final touches to their curls!

5 Curlformers models displaying their curling style with our Softhood and Curlformer products


Curlformers work on all hair types including afros and natural hair to get the perfect boho look.

Two young models at Texture on the Runway 2017 with Curlformers spiral and corkscrew products


Celebrity stylist Wouri Vice and all round star styled the Curlformers models in chic clothes that let the curls do the talking.

Wouri Vice presenting and styling the models at 2017 Texture on the Runway event in New York


Hair and beauty blogger, Brit Watkins is almost ready…..

Brit Watkins showing off her Curlformers at TOTR 2017


… the final curls are in place

Brit Watkins showing off her Curlformers hairstyle before going onstage at Texture on the Runway.


Carol Rojas is runway ready with her corkscrew curls created using Curlformers with the newest Curlformers headscarf accessory, coming soon to

Carol Rojas in purple Curlformers headscarf at the Texture on the Runway event 2017


It’s showtime!!! Marissa Hill is working it down the runway with her tousled barrel curls, letting the hair do all the talking!

Marissa Hill green gown, orange top, white pattern pants on the catwalk with barrel curls hairstyle in New York 2017


Brit is getting in curl formation! We love this strong fierce pose and spiral curl look.

Brit Watkins in a yellow over coat, green top, and floral pattern pants on the catwalk with Curlformers at Texture on the Runway


Twinning! The best kind of curls come in twos.

Two young Curlformers models on the Texture on the Runway catwalk 2017


Striking a pose! Anais and Mirabelle used the Curlformers spiral and corkscrew kits to achieve tight curls that bounce and have fun!

Anais and Mirabelle sporting green and denim jackets, floral pants, and Curlformer haristyles


The curly crowds are gathered for the main event!


Spiral, BarrelCorkscrew – Curlformers have curls for every hair type to create endless heat free styles and looks!

Marissa, Brit and Carol sporting spiral, corkscrew and barrel Curlformers hairstyles at Texture on the Runway 2017



Texture on the Runway 2017 with the Curlformers team



Which was your favourite look from the runway? Let us know on Twitter @Curlformers and Instagram @CurlformersOfficial using #LoveYourHair and #TextureOnTheRunway


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Certified Genuine Patented Curlformers. Curlformers are a patented curling tool registered to Hair Flair Ltd UK Patent No.s: USA :6647989B, EUROPE: 1168940, CHINA: ZL00805893; ZL200520063360.2 JAPAN: 4173285. Curlformers and ‘f’ symbol are registered Trademarks of Hair Flair Ltd UK. Distributed by Hair Flair, No Latex, Meets EU REACH Regulations and US Regulations, Hair Flair Registered Office: Hair Flair Ltd., SE1 9SG UK, VAT No.: 882984952 Designed in England, UK