Our Story

We invented Curlformers for one reason—to create the perfect curl.

Curlformers is the world’s only patented, heat-free, salon-quality hair curler. Perfect for all ages and all hair types, wigs, and weaves, you can create gorgeous easy, smooth, and healthy curls every time. Best of all Curlformers never causes heat damage, on any type of hair—we guarantee it.

In pursuit of the perfect curl

We test every product we put our name on so that Curlformers customers worldwide can trust in getting the safest and best quality hair curler in the world. From loose waves to va va volume, Curlformers will help you achieve the look you desire. Curlformers makes every day a great hair day.

No compromise. No damage. No disappointment.

Once we got the word out, something amazing began to happen, woman and girls from all over the world, with every type of hair discovered that once they had mastered Curlformers, they mastered the curl.

Our worldwide availability is increasing and with it a new found confidence in Curlformers continues to grow for both our customers and our online community. They are taking the lead and showing through social media just how easy it is to get salon quality curls at home. We never thought when we created Curlformers that we’d create a movement.

The stylist’s choice

Stylists love Curlformers. They are perfect to offer clients a luxury in-salon experience that creates fabulous damage-free, longer-lasting, heat-free curls, on any kind of hair, for every occasion.

Share your perfect curls with the world

Have you used Curlformers to create amazing curly hairstyles styles? If you have we’d love to see what you’ve done and share your artistry with the Curlformers community. Get in touch with us through our contact us page with your before, during and after photos or videos and be a part of the Curlformers revolution!



Proud To Support: Little Princess Trust

Certified Genuine Patented Curlformers. Curlformers are a patented curling tool registered to Hair Flair Ltd UK Patent No.s: USA :6647989B, EUROPE: 1168940, CHINA: ZL00805893; ZL200520063360.2 JAPAN: 4173285. Curlformers and ‘f’ symbol are registered Trademarks of Hair Flair Ltd UK. Distributed by Hair Flair, No Latex, Meets EU REACH Regulations and US Regulations, Hair Flair Registered Office: Hair Flair Ltd., SE1 9SG UK, VAT No.: 882984952 Designed in England, UK